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FSEC at EMPA congress

28-10-2011 Executive Director Mr. Pavel Zelenka took part at the EMPA congress hosted by the Swiss Army in Lucerne on 26th October 2011. The EMPA (European Military Press Association) provides a forum for military journalists from all over Europe to share and exchange ideas, information on relevant issues. The EMPA has more than 100 members from 22 member countries.

The president was invited to visit the „Future Soldier 2010” last October in Prague, an exhibition & conference for all the needs of the soldier on the ground. Besides exhibiting networking and fostering contacts as well as public relations is the main goal of this event. So the goals of the „Future Soldier” and the EMPA are pretty the same.

Mr. Pavel Zelenka together with the newly elected the EMPA president Mrs. Liga Lakuca signed the contract about the mutual cooperation between the „Future Soldier” and EMPA in terms of sponsorship, marketing and PR.

Mutual contributions
a) „Future Soldier” – The „Future Soldier” will be the main sponsor of the EMPA Congress 2012 as the Congress will be an integral part of the exhibition.
b) EMPA – will support the „Future Soldier” in their marketing efforts by
– encouraging our member papers to promote the „Future Soldier”
– providing information on national armament companies, who might be potential exhibitors
– promoting the „Future Soldier” on the EMPA homepage and in the EMPAnews
– providing the EMPA logo in combination with a specific text for the „Future Soldier” marketing campaign
– attending the „Future Soldier 2012” with 40 to 50 military and military related civilian journalists, who will of course report on the exhibition and the congress in their media.